by jmcinnis | Jan 10, 2014 | B. Research Techniques
I’m finally using technology for comedy. . .sort of! I got the new-to-me iPhone 5 (with Siri of course) and there’s a neat-o recording app that allows me to record comments. I know there’s been other recording devices, and this really isn’t a...
by jmcinnis | Oct 4, 2013 | B. Research Techniques
One of the best research techniques I know of to find humor is to LISTEN. Because most people are so busy talking that they don’t listen to what’s going on around them! Here’s how I found humor just by listening this past week. The speaker...
by jmcinnis | Apr 23, 2013 | A. Humor Writing, B. Research Techniques
We don’t cost an arm and a leg, we just want your tows . . . is the ad I heard on the radio this week in Nebraska for, you guessed it, a towing company! I laughed out loud – sorta makes the whole towing process more palatable with a laugh. Okay, probably not, but...
by jmcinnis | Mar 1, 2013 | B. Research Techniques
Okay, it’s been a while since I’ve written in this blog. . I’ve been on the road with my comedy shows and humor keynotes running crazy – guess the humor marketing is working! I was last talking about using humor in your marketing by tying it to a funny item. And I...
by jmcinnis | Dec 28, 2012 | B. Research Techniques
Since we’re kicking off the new year, then maybe I should elaborate about kicking off with your jokes. Last week I talked about getting people to like you from the get-go, and one of my tips was to start off with a common subject. So I thought I’d give you a...
by jmcinnis | Oct 26, 2012 | B. Research Techniques
I did a comedy show for an education group this week, and I got it off to a great start by making jokes about some of the products in the exhibit hall. There’s a goldmine of comedy information and potential for tasteful humor in what the exhibitors offer, but many...
