The Moral of the Story is. . .

by | Mar 11, 2011 | A. Humor Writing

So you want to come up with a killer punch line for your joke? Ask the question – “what is the moral of this story” and/or use the starter phrase. . . “in other words.” As I’ve mentioned before, what you’re trying to do with humor is to say something without saying...

WHY Are We Doing It This Way?????

by | Mar 2, 2011 | B. Research Techniques

You know little kids can be annoying (probably why I didn’t have any). . .not because they wet their pants and/or barf a lot, but because they ask a lot of questions”. . many of which we don’t know the answer to – it just IS!!! And what is the most popular question...