by jmcinnis | May 27, 2011 | B. Research Techniques
One of the best ways to use humor is to . . . make a connection with people in that “ah ha” moment when you both “get it.” And because humor is such a good people-connector, it’s a great way to build camaraderie with your coworkers and employees when introducing them...
by jmcinnis | Apr 15, 2011 | A. Humor Writing
I’m always hearing people say .. . “wow, you’re a comedian? I just heard a really funny comedian. Let’s seeee, what was his name. . can’t remember, but he was so funny. He joked about his kid riding a bicycle for the first time, and. . . “ That’ right, people don’t...
by jmcinnis | Apr 8, 2011 | A. Humor Writing
I’ve talked about . . asking questions to come up with great punch lines. And one of those questions is WHO? Who would do this? Who does this remind you of? Who else should be here, who who who! If you’re trying to make a joke about a cold room for example, ask WHO...
by jmcinnis | Mar 11, 2011 | A. Humor Writing
So you want to come up with a killer punch line for your joke? Ask the question – “what is the moral of this story” and/or use the starter phrase. . . “in other words.” As I’ve mentioned before, what you’re trying to do with humor is to say something without saying...
by jmcinnis | Feb 8, 2011 | A. Humor Writing
One of the funnest ways I create quick humor and really, really connect with the client, is to connect with their business. I just did a show for architects and engineers, and even though I know very little about what they do, I was still able to have some fun. What I...
