by jmcinnis | Apr 23, 2013 | A. Humor Writing, B. Research Techniques
We don’t cost an arm and a leg, we just want your tows . . . is the ad I heard on the radio this week in Nebraska for, you guessed it, a towing company! I laughed out loud – sorta makes the whole towing process more palatable with a laugh. Okay, probably not, but...
by jmcinnis | Mar 1, 2013 | B. Research Techniques
Okay, it’s been a while since I’ve written in this blog. . I’ve been on the road with my comedy shows and humor keynotes running crazy – guess the humor marketing is working! I was last talking about using humor in your marketing by tying it to a funny item. And I...
by jmcinnis | Jan 24, 2013 | A. Humor Writing
If you’re in sales, then I think you need to use humor. Comedy is a great way to connect with your clients and make you APPROACHABLE. Don’t you feel like you can chat with someone, even a stranger, if they say something funny? Humor makes you an instant friend, so...
by jmcinnis | Dec 28, 2012 | B. Research Techniques
Since we’re kicking off the new year, then maybe I should elaborate about kicking off with your jokes. Last week I talked about getting people to like you from the get-go, and one of my tips was to start off with a common subject. So I thought I’d give you a...
by jmcinnis | Dec 23, 2012 | A. Humor Writing
That’s the question that all comedians are trying to answer, because humor is subjective. Some people think that knock-knock jokes are funny (okay, that’s the under 7 crowd!), and some people like Bill Cosby-ish stories, while some people want Eddie Murphy dirty, and...
